Our approach to understanding markets

TRAN is unique in Canada in providing you with marketing strategy, market research and data analytics tailored to new medical markets.  We facilitate an understanding of not only WHAT is happening in markets but also WHY it is happening.  The synergies gained from this two pronged approach ensure that you will be able to anticipate emerging market opportunities, or threats, and react quickly and appropriately.

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Marketing Strategy

We are ready to help you identify your core business proposition, your target segment and then formulating marketing strategies to effectively sell you product 

Data Analytics

Well established healthcare markets are already supported by a mature service sector, including methodologies for sales reporting and analytics.

TRAN, a new independent group, brings extensive analytics capability to evolving new healthcare markets. This open unconstrained approach is important where customers, sales processes and channels of distribution are continuing to evolve.

We build and adapt market databases and analytics for new medical markets as they change and provide insightful, easily accessible, information that will support performance analysis for all possible entities and levels of geography.

In practical terms, that means being able to see where you are, set new objectives, take marketing action and adapt plans as necessary. True control.

Market Research

TRAN conducts both qualitative and quantitative market research studies.  We focus on exploring and understanding the rational and emotional drivers underlying patient and physician behaviour.  This type of research complements sales analytics to answer what patient and physician attitudes and motivations underlie sales trends.

Our qualitative studies can range from simple telephone to more complex face to face interviews with individuals or groups in focus facilities where clients can view participant dynamics and responses.

Our quantitative studies are administered online and can focus on satisfaction, market segmentation or drivers of choice.  Patients or physicians answer a series of questions which are then aggregated to create actionable market reports.